Veracity by RGP
challenge
RGP is a global partner that helps organizations transform their operations from startups to Fortune 100 companies. In 2019, Veracity Consulting Group became a subsidiary of RGP, expanding its role as the consulting arm within RGP’s growing portfolio of brands, which includes HUGO by RGP, Countsy, and On-Demand. Each of these brands represents a distinct capability.
By 2024, RGP recognized the need to unite its diverse portfolio of brands under one cohesive identity. Each brand had a distinct look and feel. Still, to present a unified presence, we needed to align the brands with RGP's global, professional aesthetic.
Solution
We began by redesigning the logos for all brands, using the same font across the board to create cohesion. We added a period at the end of each brand logo, which symbolizes finality and truth. These values resonated with RGP’s commitment to clarity and integrity. The period became a key visual element, carried over into major headlines and design components across all brands, adding consistency and a touch of visual interest.
To reinforce the brand’s human-first approach, which is at the heart of RGP’s ethos, we focused on emotion-driven photography. Close-up and candid images of people interacting and engaging with one another. This brought a sense of authenticity and relatability, aligning with RGP’s core values of loyalty, enthusiasm, and integrity.
The new color palette introduced vibrant hues, combining brightness with sophistication to reflect an airy, light-hearted essence. Strategic use of bold colors allowed energy and sophistication to exist in equal measure.
Finally, we redesigned the websites, updated key messaging and brand pillars, and developed new brand collateral, aligning the entire brand system for a total re-haul that represented RGP’s unified vision for the future.
Launch Experiences
With the launch this new product, the idea is to create immersive experiences and installations around the city. Glossier would take over Manhattan with giant sculptures of the product in uptown, midtown, and downtown, creating a photo op scavenger hunt. Each sculpture will be strategically placed in a neighborhood to reflect its namesake. Fairy can be found in Central Park amongst the trees, Siren is sitting pretty on a pier in Seaport, and Supernova is in the heart of Times Square, reflected in the lights for an intergalactic feel.
Glossier has always been big on customer experience. With G Light, the idea is to tap into that connection: unexpected fun and, let’s be real, free stuff because who doesn’t love that? The launch of this product continues with a party where people can test the powders and create content and connections. Tote bags as cute takeaways, and even a claw machine where guests could try their luck at winning a G Light powder. The goal is to make the launch feel exciting, shareable, and totally Glossier.
