Story

/ (about me)

A cute photo of Crystal Douglas sitting in a park in front of a pink backdrop.

Hello there, I'm Crystal, a highly proficient daydreamer, art director, and multi-faceted designer. I've always had an innate desire to make things look and feel beautiful. Since I was a little girl, I felt this call towards taste-making, loving color and texture, and how good storytelling made me feel. So unsurprisingly (but somehow surprising to my mother, who thought I'd be a lawyer after one watch of Legally Blonde), I found my way to design.

I've spent most of my career making a way out of no way. Working with tight timelines and even tighter budgets, I've conceptualized and executed impactful work. My design ethos is rooted in concept-driven design. I am committed to crafting designs through storytelling; no two brands are the same, which means no one size fits all. Through careful listening and collaboration, I help design bespoke brand experiences for everyone I work with.

When I'm not designing for money, I'm designing for fun; you should see my five-star Animal Crossing island or my cute apartment in Queens. I'm the resident photographer and Instagram post curator of my friend group. I also enjoy reading fantasy, literary fiction, romance, and the occasional memoir. When I am not doing any of the above, you can find me lifting weights or relearning to play the flute.

Art Director
Veracity Consulting Group
2023-Present
Senior UX/UI Designer
Veracity Consulting Group
2021 - 2023
UX/UI designer
COLAB
2019-2021
Graphic designer
Virginia Association of Museums
2017 - 2019
I design for wonder

process

/ (how i work)

Research

The initial phase is an in-depth exploration of your brand; understanding your target audience, competitors, needs, and unique voice and tone.

Conception

Establishing the brand’s visual direction through positioning and messaging lays the foundation for compelling design. This strategic framework acts as a roadmap, guiding the entire creative process.

EXECUTION

Bringing concepts to life through visual elements, creating mood boards, prototypes, mock ups, and eventually, the final designs.

My toolbox: Figma; Adobe Illustrator, Photoshop, Lightroom, InDesign; Sketch

EVALUATION

Seeking feedback from key stakeholders or conducting user testing to gauge the effectiveness of the design.

Iridescent Glossier jar in the shape of a spaceship/
Glossier
Art Direction, Graphic Design, Product Development
Veracity by RGP
Art Direction, Web Design, Brand Identity, Graphic Design