I’ve always been an imaginative human, an expert daydreamer with an innate desire to make things look and feel beautiful. Once, a professor told me I had ‘good taste’— a small comment that became the highlight of my semester. Yet, despite my love for design, I hesitated to commit fully. I doubted whether I had the skill, convinced that actual designers had to illustrate masterpieces or have a natural flare for painting.

But as I grew into my career, I realized that great design isn’t just about artistry; it’s conception, storytelling, and balance. It’s taking an idea and shaping it into something that resonates.

I started in UX/UI design, believing that UX strategy would shield me from fully embracing the creative world. But as I designed interfaces, met clients, and understood their needs, I fell in love with the creative process. I wasn’t just designing screens; I was creating experiences, helping brands visually tell their stories in a meaningful way.

That’s when I fully embraced design and transitioned into art direction. Since then, I’ve crafted ads, brand identities, booth designs, websites, social media content, and brand strategies, bringing visions to life from start to finish.

I’ve learned that my imagination isn’t coincidental; it’s my greatest tool. Now, I use it to craft visual stories that connect, transform, and spark a sense of wonder.