With years of experience in the creative industry, I know that truly impactful brand experiences begin with deep listening and understanding. Through close collaboration, I craft bespoke designs that forge meaningful connections and lasting engagement.
For me, design is more than aesthetics; it's about storytelling. Every visual element is an opportunity to shape a brand’s narrative, bringing its ethos to life.

Designer &
Art Director
based in NYC



Services
/ (what i do)
I help brands stand out by crafting their identity from the ground up. From defining their unique positioning and designing impactful logos to developing cohesive brand guidelines and compelling visuals, I ensure every element feels authentic and aligned. With expertise in art direction and brand collateral, I make sure every touchpoint reflects the brand’s personality, maintains consistency, and forges a strong connection with the right audience.
With a focus on user-centered design, I bridge aesthetics and functionality to deliver interfaces that not only look great but also feel effortless to navigate. Every element is thoughtfully designed to be engaging, cohesive, and aligned with the brand’s identity, ensuring a seamless and impactful online experience.
From immersive booth designs to social media design, I create impactful designs that transform physical and digital spaces into engaging brand experiences. I ensure every visual element is cohesive, strategically crafted, and enhances audience interaction.
My favorite part of design is conceptualization. Strong concepts and storytelling go a long way. I bridge the gap between ideas and brand advocacy, ensuring that the brand and chosen story are consistent throughout design and full-fledged campaigns.
"Crystal’s inherent and intuitive good taste, passion for design, and dedication to doing the right thing makes her one of the most thoughtful, reliable, hardworking, and fastest growing designers I know.
She can elevate a brand’s visual expression in a way that makes her clients rethink what's possible when it comes to their potential as a brand. Most impressively, Crystal does it all with warmth, poise, and charm that will keep any room engaged."
Currently @ BASIC/DEPT